— About / Austin Lester
From the problem
to the outcome.
Multidisciplinary creative leader across strategy, creative direction, design, and technology.
Understand / Define / Direct / Build— Perspective
Working across disciplines.
Thinking about the whole.
I identify problems, develop ideas, and turn strategy into tangible outcomes. My work connects brand and narrative strategy with creative direction, design, photography, film, and technology.
Selected projects span identity systems, ecommerce experiences, content production, campaigns, editorial design, and interactive 3D. Across those disciplines, the focus stays on the problem being addressed and the outcome being pursued.
— Approach
Understand
Immerse in the problem, audience, and context before making.
Define
Establish the strategy, framing, and direction.
Direct
Lead creative direction, art direction, and craft.
Build
Execute and produce the work across disciplines.
— Capabilities
Strategy
Brand & narrative strategy / Positioning / Research & insight
Creative Direction
Creative direction / Art direction / Campaign development
Brand & Narrative
Brand identity / Voice & messaging / Storytelling
Design
Design systems / Editorial design / Typography
Photography & Film
Photography direction / Film & motion / Production
Digital & Technology
Digital experiences / 3D & creative technology / Interaction design