I identify problems, develop ideas, and turn strategy into tangible outcomes.
Austin Lester — multidisciplinary creative leader across strategy, creative direction, design, and technology.
Selected work ↓— Selected Work
Case studies, in sequence
Creative Technology & Interactive
TruckVault 3D Configurator
Rebuilding a complex product-selection process as an interactive 3D experience designed to make configuration clearer, more visual, and easier to understand.
Kryptek Identity System
Restoring and refining Kryptek's identity so a recognized camouflage brand could speak, look, and behave consistently across every customer and partner touchpoint.
View case study ↗Kryptek E-Commerce & Content Engine
Rebuilding the ecommerce experience and creating a custom multicamera content workflow capable of capturing Kryptek's full garment, pattern, and colorway catalog with one camera operator.
Role
Creative Director, Art Director, UX/UI Lead, Photographer, Production Lead, Editor
View case study ↗Building a cohesive brand and content platform that connected training, products, media, and preparedness into one recognizable creative system.
Fieldcraft Survival
Campaign Development
Flyway Camouflage Launch
Developing an environment-specific waterfowl colorway from Kryptek's proprietary pattern and building the product, photography, narrative, and launch system around it.
The Public Standard
A search-and-rescue film concept built around the people, preparation, and systems behind response rather than conventional product advertising.
View case study ↗— Approach