— Work / Index
Project Index
Selected work across strategy, creative direction, design, storytelling, and technology. Organized by the problem addressed and the outcome pursued.
09 projectsTruckVault 3D Configurator
Rebuilding a complex product-selection process as an interactive 3D experience designed to make configuration clearer, more visual, and easier to understand.
Kryptek Identity System
Restoring and refining Kryptek's identity so a recognized camouflage brand could speak, look, and behave consistently across every customer and partner touchpoint.
Kryptek E-Commerce & Content Engine
Rebuilding the ecommerce experience and creating a custom multicamera content workflow capable of capturing Kryptek's full garment, pattern, and colorway catalog with one camera operator.
Fieldcraft Survival
Building a cohesive brand and content platform that connected training, products, media, and preparedness into one recognizable creative system.
Flyway Camouflage Launch
Developing an environment-specific waterfowl colorway from Kryptek's proprietary pattern and building the product, photography, narrative, and launch system around it.
2024 Big Game Guide
Organizing a complex performance-apparel catalog into an editorial guide that helped hunters understand products, layers, patterns, technologies, and use cases as one coherent system.
Kryptek Paid Media System
Turning technical apparel benefits into a scalable creative system for evergreen, product-focus, problem-solving, sale, print, and seasonal campaigns.
The Public Standard
A search-and-rescue film concept built around the people, preparation, and systems behind response rather than conventional product advertising.
Kryptek Merchandise
Translating Kryptek's identity, language, and community values into a produced merchandise collection that expanded the brand beyond technical camouflage apparel.