— Work / Index

Project Index

Selected work across strategy, creative direction, design, storytelling, and technology. Organized by the problem addressed and the outcome pursued.

02 projects
05

Flyway Camouflage Launch

Developing an environment-specific waterfowl colorway from Kryptek's proprietary pattern and building the product, photography, narrative, and launch system around it.

Campaign DevelopmentCreative Director / Art Director
Kryptek Outdoor Group2023
05 / Previewimage / video placeholder
07

Kryptek Paid Media System

Turning technical apparel benefits into a scalable creative system for evergreen, product-focus, problem-solving, sale, print, and seasonal campaigns.

Campaign DevelopmentCampaign Strategist / Art Director
Kryptek Outdoor Group2024
07 / Previewimage / video placeholder